ADVIL
A global, social media campaign to launch the painkiller Advil for Gen Z. Designed to fit tricky 9:16 stories, 1:1 formats and the fully glorious 16:9 YouTube videos you see here. Pharma can be a difficult sector to do anything great in and we had lots of fun making these with BlinkInk in London, whilst at Saatchi & Saatchi.
