NISSAN INNOVATION GAMES

To showcase Nissan's innovation in technology and sponsorship of the UEFA Champions League, we created an eight week digital campaign featuring their three football ambassadors, Eden Hazard, Philippe Coutinho and Lieke Martens.

We designed innovative pitches and challenges to test the best freestyle footballers and influencers from across Europe. Coutinho, Martens and Hazard picked the final teams for a showdown match in Madrid, at the time of the Champions League Final.
40 pieces of content • 350% growth of Nissan's Instagram channel 
2.4 million Youtube views • 270k organic reach

CAMPAIgn WRAP-UP FILM

LONDON PITCH DESIGN

BARCELONA PITCH DESIGN

Pitch design for the final in Madrid

The final kicks off in Madrid

HAZARD & Nissan Leaf

COUTINHO, BARCELONA PITCH

Lieke Martens, JUDGES PLAYERS, AMSTERDAM.

COUTINHO PICKS HIS PLAYERS

PITCH-R, NISSAN'S AUTONOMOUS PITCH DRAWING ROBOT

LONDON STAGE

BARCELONA STAGE

AMSTERDAM STAGE

MADRID FINAL

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